Disruption Comes (Finally!) to Commercial Real Estate

How Jason Freedman (no relation) and 42Floors cooked up a killer business idea that could turn commercial real estate on its head.

From my article in the May issue of  Inc. Magazine

Jason Freedman hunches his shoulders against New York City’s December chill and walks faster, nudged both by the cold and by being late. He and David Woodworth, co-founders of an Internet company called 42Floors, both stand out a bit with their buoyant, vulnerable Californianess as they swim against the trudging, elbowing crowds.

Focused on the iPhone he clutches a foot in front of his face for navigational purposes, oblivious to how dorky and unsafe this seems on these streets, Freedman races on to the next stop in a two-day string of meetings, Woodworth trailing a few feet behind.

Freedman and Woodworth are several months into the creation of 42Floors, which aims to… read more

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