The Man Who Gave Us Less for More

Examining the crushing success of Steve Jobs

From my article in the January 2012 issue of Discover
(#8 of the top 100 science stories of 2011)


I was front row center when Steve Jobs unveiled the Apple Macintosh to the world in 1984 in 
Boston. While the crowd cheered and clapped 
and squealed, I was scratching my head. What did this pretty beige box offer that a hundred other computers didn’t already offer, besides a higher price, much less choice in software, and no 
compatibility with the rest of the world’s devices?…read more

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