Seven Steps to Managing Your Online Reputation

How does a legendary retailer deal with irate customers in the age of user reviews?

From my “Tech Support” channel on The New York Times“You’re the Boss” blog:

A camera-store salesman recently steered me away from the compact, ultrahigh-tech camera I thought I wanted. Smaller is fine, he told me, but only if it fits in your pocket — any bigger will end up hanging from your shoulder anyway, so what’s the advantage? And don’t buy based on fancy features, he added; the differences between comparable models rarely result in better pictures for amateurs. The one feature you’ll really appreciate, he said, is how the camera feels in your hand.
Simple insights, but they pointed me to a very different camera, one that I’m deliriously happy with. Not only that, it was a few hundred bucks cheaper than the one I had wanted. Maybe that’s why everyone at the five other camera stores I had been to was a lot more enthusiastic about the compact model…..read more

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One thought on “Seven Steps to Managing Your Online Reputation

  1. Karl says:

    Consider these steps to manage your online reputation. You can have an advantage if you manage it well.business consulting company

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